the episode

When I started my marketing company in 2002 it was a traditional agency built on pen, paper, and direct mail. Somewhere along the line, we became a digital agency and began playing seriously in the digital economy. What is it and how can you take advantage of it? Well, that’s what we talked to Naresh Vissa about.

He says the digital economy is the new 21st century economy. It is how business is being conducted and where industry is shifting.  The pandemic of 2020 has only accelerated that forcing businesses to think in new ways about how to use technology to transact businesses

You have to be prepared to participate in the digital economy whether you’re a buyer, a consumer, a customer, or a producer, seller, vendor, small business, or large business,  If you don’t you will be left behind.

our guest naresh vissa

Naresh Vissa is a media, marketing and publishing entrepreneur and product launch and marketing specialist. Vissa has worked with leading publishers, corporations, and media firms to improve their bottom lines through marketing. He is also the author of the #1 bestsellers PODCASTNOMICS: The Book Of Podcasting… To Make You Millions and FIFTY SHADES OF MARKETING: Whip Your Business Into Shape & Dominate Your Competition

Born and raised in Houston, Texas, Vissa fought his way to a First Degree Black Belt in Taekwondo and graduated Magna Cum Laude from Syracuse University’s Honors Program with degrees in broadcast journalism, finance and accounting. He earned a Master’s Degree from Duke University’s Fuqua School of Business.