the episode

Last week I shared a few tips building effective landing pages. This week we’re going to turn our attention to the submission or inbound form because this is where the magic happens.

The first rule of submission forms is the more you ask for, the less you’ll get. Every question you add is going to reduce the number of people who take the time to fill it out. So only ask for what you really need.

If you’re never going to call the person don’t ask for a phone number. Keep it to name an email address and start sending them information and you will earn the right to ask for more.  Beyond the questions, the design of your form matters. Remember many people will complete the form on a mobile device, So make it easy to access on mobile by left aligning the questions in a single column.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.