the episode

Why should I buy from you?  That simple question is at the heart of every sales conversation.  The question is simple, but the answer is more complex.  There are actually three parts to the answer. 

• Part one: Your answer must demonstrate an understanding of the customer’s problem. 
• Part Two: You must describe how you are going to solve the problem
• Part three:  What makes you uniquely qualified to provide the solution. 

Do those three things and you’re likely to close the sale. Learn more about writing the perfect position statement

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.