the episode

One of the most interesting findings in this year’s digital marketing survey was on the topic of blogging.  Fewer small business owners than ever told us they were using blogging as part of their marketing. And even those that do blog, are blogging less often.

Why is this a big deal? Because blogging is such an important part of your internet marketing strategy. It provides content to feel your social media updates, and it helps you build credibility. Blog posts provide a place to showcase work samples, case studies, product updates, and company news.  Your blog shortens your sales cycle as it helps customers get to know you, your employees and your approach to solving problems just like theirs.

Finally blog posts give you a steady stream of rich, relevant content to increase the chance that your site will show up in Google searches. Have I answered the question, “why blog”?  I hope so.

Looking for more blogging tips and tricks?  Check out all the tools at the Digital Toolbox 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.