the episode

Every business owner knows an article in the news can be a great boost to a business. The question is how do you get the media to notice you.  Our guest Mickie Kennedy explains it is not by sending another boring release about your product or service.

You need to be creative, finding a unique angle,.  One way to do that is with a survey that uncovers an unusual data point or piece of information which might be the beginning of a great story.

Another tip is to look for industry blind spots, things no one in the industry is writing about.

our guest mickie kennedy

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help – and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland.