the episode

Don’t be afraid of a crazy idea. When I started my career, I was full of crazy, innovative ideas which were routinely shut down by senior managers. I grew to hate hearing “That isn’t how we do things” or “We tried that and it didn’t work”.

When I left corporate, I assumed I was leaving the negative energy behind. Unfortunately, resistance to change is human nature. I haven’t changed. I still throw out lots of crazy, sometimes half baked ideas. But the difference is when I hear one of those soul killing phrases, I have a different response.

When someone says, “that isn’t how we do things”,  I simply ask why?

When someone says “it didn’t work”, I’ll ask them. Why not? How long did you try? What’s changed in your company since then,?

So I want you tp commit to two things. Number one, you are not going to use those phrases when someone else suggests a crazy idea to you. And number two, you’re going to turn the conversation around when someone resists your idea.

It takes a little practice but it’s well worth the effort.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.