the episode

I always say there are three days in the life of a project give me an emotional left.

• When I make the sale
• When I send the invoice 
• When I get the check.

The foundation of cash management starts with an understanding of how much money you have in the bank, knowing when the checks will arrive and how much you are anticipating in the next 30, 60 or 90 days?

Those sales boost your numbers but what will your expenses be to deliver on those sales?

One way to look at your cash management is to check your balance sheet and compare your accounts receivable to accounts payable. That will tell you if you have enough money coming  in to pay your bills. If not, you’re going to have to dip into your savings and assets.

Cash management helps you identify when you’ll need cash to fill a gap and pay bills before a big payment from a client comes in.

The time to try to line up a line of credit and financing is not when you need the money the most so advanced cash management planning helps ensure that you have money when you need it. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.