“Conference Social Media”
episode #707 – April 10, 2022
HOST: Lorraine Ball
Social media is an important part of your conference planning strategy.
Thinking about hosting a conference and wondering about which social media platforms will serve you best. While you should probably have a presence on Facebook, Twitter, Instagram and LinkedIn, each of those platforms is going to play a role at different stages.
For example, in the lead up to the conference, you will want to promote the event on LinkedIn. This is where businesses come to talk about business. During the conference, switch your energy to Instagram and Twitter for those “in the moment” photos and conversations. This is what Twitter was made for, interactive conversations with conference attendees. With clever use of a hashtag you will be able to collect comments and content from attendees as well and refer back to them after the event is over.
And after the event, that’s where Facebook is probably best. It’s a wonderful place to post all of those photos and conference summaries.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.