the episode

Great strategic relationships are what make your word of mouth marketing work.  These partners  have complementary businesses to yours.  Serving similar customers they are likely to bump into people who will need your services and you are likely to find opportunities for them.

So stop walking into networking events looking for your next sale.   Instead, seek out people who can be a gateway not to one customer, but to 100 customers.

Looking for more networking tips?  Grab a copy of our healthy networking guide.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.