the episode

Everyone likes to be right and to see their ideas put into practice but sometimes your ideas are not the best it. If, as a leader you are more focused on proving you’re right and winning every argument people around you will acquiesce.  You will have a solution but it won’t necessarily be the best solution.

This is tough, because it means you have to give up control. If you’ve hired the right people they will have good opinions about projects and about the way the company is run, so you need to be prepared to listen and let others win. 

When multiple viable solutions are proposed to a problem choose the one suggested by a passionate team member. Why? If it’s their idea they’re will work to ensure it is implemented properly and it sends a strong message that you are serious about finding the best alternatives.

If you want to find the best solutions to every problem my advice is to sit back and listen to others.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.