“Art and Science of Influence Marketing”
episode #722 – May 12, 2022
GUEST: Jason Falls
It is not about the influencer, but the influence you are trying to achieve.
We make buying decisions because we’ve been influenced by someone or something. Many companies are trying to cash in on this trend, hiring influencers to promote their brand.
But our guest Jason Falls focusing on the influencer is not the right strategy. When you focus on the personalities there is really no substance to it. If however, you the “r” off and focus on what you’re trying to achieve, which is persuade an audience to take action now you are likely to have much better results. And you won’t be glued to Instagram or Youtube or Tiktok as you realize you can use offline people to influence an audience to take action too
our guest Jason Falls
Jason Falls is a leading digital strategist, author, speaker and thinker in the digital and social media marketing industry. His strategies and ideas have touched iconic brands including GE Appliances, AT&T, Valvoline, Buffalo Trace, Humana, Rawlings, Maker’s Mark, Tempur-Pedic, Fireball Whisky, GM and more.
An award-winning strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. He is the co-author of two books: No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing (Que 2011), and The Rebel’s Guide To Email Marketing (Que 2012). His third book is slated to be published in the summer of 2020. Falls is also noted for founding SocialMediaExplorer.com, the top marketing blog in the world according to AdAge’s Power 150 in October of 2010. He is a frequently featured digital marketing keynote speaker and has informed and entertained audiences on three continents and in eight countries.
Falls currently leads digital and social strategy for Cornett, a full-service ad agency in Lexington, Ky. He loves the kick-ass state of Kentucky, sports and bourbon.