“Stop Creating Content and Start Telling Stories”
episode #743 – JULY 7, 2022
GUEST: Kathleen Celmins
People don’t buy products, they buy the transformation
When it comes to creating content, the age old question seems to be ” What do you write about? The biggest challenge of creating content is staring at that blank sheet of paper. But according to guest Kathleen Celmins, it doesn’t have to be.
The trick is to stop creating content and start telling stories with your clients, not you as the hero. In the “story” focus on their transformation, how they changed as a result of working with you. That is the source of compelling content!
our guest Kathleen Celmins
Kathleen Celmins is the cofounder of amplifiedNOW, a hub for solopreneurs and small business owners who want to grow their businesses sustainably. Practical advice, no shiny objects here.