“No Social, Just Media”
episode #753 – JULY 31, 2022
HOST: Lorraine Ball
With the latest changes to the algorithm, Facebook is essentially transforming the platform from social conversations to mass media.
Facebook is on a mission to take the social out of social media. They’ve announced changes to their algorithm that you’re already seeing.
They’re prioritizing ads and video from complete strangers over the updates from friends and family members. Those updates are going to be buried somewhere and you’re really going to have to look for them.
As a user, this is incredibly frustrating. And as a business owner, it’s confusing as I tried to figure out how to navigate this post algorithm change world where there’s really no social and it’s all just media.
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about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.