“Let’s Start at the Very Beginning”

episode #761 -Aug 21, 2022

HOST: Lorraine Ball

In music you start with three notes. There are three marketing elements that form the foundation of all your marketing

the episode

One of my all-time favorite movies is The Sound of Music. While I love most of the songs, the scene where Maria teaches the children to sing, is definitely on top of my list. say.

She explains, when you read you begin with ABC, when you sing you begin with Do Rei Mi. She breaks down all of singing into those three simple notes. It occurred to me while I was watching the rerun the other night that marketing has three little notes as well, the customer, their problem and your solution.

If you master those three elements your marketing will be singing in no time!


about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast and wherever you listen  to podcasts.