“Use Sales to Recession Proof Your Business”
episode #764 – September 1, 2022
GUEST: Matt Nettleton
For every ten years you’re in business. There will be two two good years, two terrible years and some average normal years. Use your sales process to manage the terrible years.
If you have been around the business community as long as I have, or maybe even half as long you know there are cycles. There are ups and there are downs. They way to survive the downs is to be prepared.
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy.
- A formal sales process
- Technology in place to to basically systematically track your sales process
- Clear understanding of your story. What makes you different and why people should buy from you.
Be sure to look for some of our earlier conversations with Matt Nettleton.
our guest Matt Nettleton
From the living room to the board room Matt Nettleton has sold a wide variety of tangible products and high-end services. He understands salespeople and knows how to help them become the best they can be. He helps elevate the profession—and the professional salesperson’s view of himself.
To help pay for school, Matt got a start selling vacuum cleaners door to door. Finding immediate sales success, Matt returned to school with the goal of getting into professional sales. Transferring his discipline learned on the college football field into the sales world let Matt succeed in a series of sales positions with one of the largest consumer products companies in the world, Coca Cola. Later Matt sold in the brutally competitive world of residential real estate. In 1999, Matt became a client of Sandler Training, he says it “just clicked” for him and it allowed him to double his personal sales production.
Since 2003, Matt has coached more than 175 companies in a wide variety of industries. He has helped multiple companies grow from $1 million to more than $10 million in annual revenue and has helped clients close more than $2.3 billion in new sales. Coaching people using the “Sandler Selling System” seasoned by personal sales experience and the experience of his clients.