the episode

Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations.  But at the end of the day your goal is to bring your date home.

In the world of digital marketing home is your website and your email list.  This is where you can have that great one on one conversation without all the distractions like silly videos, cat pictures and baby images.  This is where you can control the conversation.

As your creating marketing and advertising for social media, remember, you want to bring your date home. 

When people arrive does your website make people feel welcome?   REGISTER NOW FOR YOUR NEW SELF-PACED COURSE TO AUDIT  YOUR WEBSITE. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.