“What I Learned From My Days in Retail”
episode #774 – OCTOBER 2, 2022
HOST: Lorraine Ball
The same tricks I used to keep customers in my store, are useful in keeping people on your website.
I started my career in retail. As a floor manager my job was to attract customers as they walked down the aisle of the store, to pull them into the department. I organized the racks of clothing so they would browse from one to the next and stay in the area as long as possible.
Funny thing is as a web designer that’s still my job. As I approach the look and feel of a web page I need to think about what will pull a reader in and get them to stay. I plan how I will connect pages and make offers on individual pages that keep visitors engaged and on the site longer.
You can tell if your marketing is working when you pay attention to your bounce rate are people coming and going or are they staying hanging around and trying on a few things.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.