the episode

I hate to say I told you so. Well,  actually I like saying it because I enjoy being right. So I am very much enjoying the most recent announcement by Google that they are going to put even more emphasis on the quality of content on your website.

They’re going to penalize people with low quality, irrelevant and duplicate content.  So if you’re purchasing content from a third party and that content is published on multiple sites with little or no change before it gets to your site you are putting your site at risk.  Not only will that that post be penalized, but you may site your entire website penalized.

Why am I happy about this? Because,  for the last 15 years I’ve been telling people the key is good high quality content that answers real questions and gives people relevant information.  That content will not only satisfy visitors but search engines tool. So, this latest announcement by Google simply backs me up.

If you’re looking to learn more about how to create content based SEO be sure to check out our Content-Based SEO  https://digitaltoolbox.club/register-content-based-seo/

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.