“Life Cycle Marketing”
episode #791 December 1, 2022
GUEST: Ellen McDowell
Match your marketing tactics and messages to match where a customer is in their buying life cycle.
Your customers go through many steps and phases as you work with them, so your marketing needs to reflect where they are in their customer journey.
Guest, Ellen McDowell shares tips on how to segment your customers into three groups and create marketing messages for those looking to get to know you, those ready to take the next step and those who have completed their journey,
Ellen has been a frequent guest on More than a Few Words. If you enjoyed this conversation, be sure to check out other’s with Ellen: The One Philosophy – Part One and Part Two and Authentic Automation
our guest Ellen McDowell
Ellen McDowell is the founder of Ellen McDowell – Your Social Butterfly. She is a Certified Keap Partner, Certified Constant Contact Solution Provider, Member of the LaCapitale Chapter ABWA, a Certified Professional Speaker, and proud Chapter Leader in Baton Rouge for the Women’s Prosperity Network.
She speaks regionally to small business owners and entrepreneurs on best practices for incorporating email and social media marketing. She is also an oenophile and avid LSU Superfan – GEAUX Tigers!