the episode

When it comes to content marketing you need to be playing the long game. It is unrealistic to think  you’re going to throw a blog post out there today and get results tomorrow.

But, if you invest in consistently creating good quality content it will pay off eventually. You’re not going to double your traffic overnight but those blog posts will build value over time.  You will see content  you wrote a week or maybe even a month ago, start to be found in niches and continue to drive traffic for months and even years to come.

Search engines may not notice the first article you write on a topic. But once you have a series of articles suddenly you begin to be perceived as an authority on that subject and and you will see your search traffic increase.  As that begins to occur, your inquiries will go up as well.

And so my friends you need to be patient and play the long game.  If you’d like help building out your content be sure to check out all of the tools the Digital Toolbox

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.