the episode

When it comes to finding your ideal client Jonny Cooper thinks of the process like a three legged stool.  You need all three pieces.  Without one of the three, the stool falls over.

• The first one is to identify a type of person for whom we can solve a big expensive problem. This should be someone who’s suffering with something really important to them, a life changing challenge we can solve for them.
• Next, your ideal client needs to be visible, with identifiable characteristics.  It’s no use saying you help stressed out middle-aged women who are feeling a bit stuck because people don’t wander around with a badge saying I’m feeling a bit stuck.  That’s where demographic criteria can help.
•  The third criteria is the group you identify must be able to pay you.

our guest Jonny Cooper

British author, piano player, international racing driver and business coach Jonny Cooper is the founder of www.JonnyHatesMarketing.com.

Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists and consultants who are serious about building their thriving practice, changing the world and enjoying a life of effortless abundance.  His Client Attraction Blueprint programm is filled with eager students every month and he’s closing in on his mission to impact the lives of 1,000,000 professionals by 2025.

Jonny’s Three Pillars of Effortless Marketing provides a template for universal success and growth to any aspiring coaches and therapists, and he’s passionate about increasing the average income across the profession.  He’s also the voice behind the legendary Jonny Hates Marketing Facebook Group, and swears that he really, really does hate marketing.