“Getting Lost ”
episode #798 – December 25, 2022
HOST: Lorraine Ball
Sometimes getting lost is way more interesting than the path you planned.
My favorite day on my most recent vacation was the day we got lost. We had an idea of what we wanted to do but we made a wrong turn. Instead of worrying about it we simply embraced the chaos. We stumbled upon a great art exhibit and a delicious restaurant.
The lesson from that day came back to my business with me. I have very specific goals and clear outline of what I want to do on a regular basis but I decided to embrace a little chaos. I spent some time exploring lots of new things I hadn’t planned on including in my marketing. Many of them were wastes of time but a few are actually starting to pan out .
So I really want to encourage you to have your map for your business and then spend a little time getting lost.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.