HOST: Lorraine Ball
I spent the early part of my career in manufacturing. One of the most important lessons I learned was that of capacity. When you know how much you can produce you can set realistic targets for your our sales team, making sure they don’t sell more than you could produce. At the same time you don’t want them selling so far below your capacity you are sitting around twiddling your thumbs.
Understanding your capacity is gives you tremendous control over your pricing. If you’re bumping up against your capacity constraint, don’t add another employee. Just raise your price. Now you make more money and actually do less work. Capacity Planning is just one element of your overall business plan.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.