“Kick off Sales with a Plan ”

episode #828 -March  19, 2023

HOST: Lorraine Ball

Your sales plan should be about more than just lead generation

the episode

It would be wonderful if you just hung a sign out, opened your doors and customers came.  Unfortunately, for most of us that’s not how it works.  You don’t accidentally bump into business on a regular basis.

If you want a sustainable business you need to have a sustainable process for your sales.  That process includes a standard  procedure to generate leads and then  screen and identify who’s a good prospect and who’s not.  You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale.  And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.