“Kick off Sales with a Plan ”
episode #828 -March 19, 2023
HOST: Lorraine Ball
Your sales plan should be about more than just lead generation
It would be wonderful if you just hung a sign out, opened your doors and customers came. Unfortunately, for most of us that’s not how it works. You don’t accidentally bump into business on a regular basis.
If you want a sustainable business you need to have a sustainable process for your sales. That process includes a standard procedure to generate leads and then screen and identify who’s a good prospect and who’s not. You need to have a process for stepping people through a sales conversation, following up and eventually closing the sale. And finally, after the sale is is important to stay in contact, requesting those testimonials and keeping that conversation going so customers refer you to your next opportunity.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.