Square Head shot scaled

Host: Lorraine Ball


Episode #840 April 23, 2023

the episode

If you’ve just finished working on your business plan, you probably think okay I’m done. I can put it on the shelf and get on with the rest of my business.

If that’s what you’re thinking, you’ve missed the entire point of the planning process.  A good business plan is never done. You’re always adding to it, making changes, scribbling out information and writing stuff in the margins. Your plan should be a living breathing document that grows as your business grows.

At least once a year you should sit down review all of your assumptions and update your plan for the new year ahead. 

Start Working on Your Plan

Grab a copy of our free business plan outline. Just answer the questions and you will be well on your way to a complete business plan. 

And best of all you don’t have to do it all at once.  Just work on it a little at a time when you have the time.  

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.