the episode

When you were little, your parents probably told you to use an inside voice because it wasn’t polite to shout. But that doesn’t hold up in every situation.

We’ve all been there, in a crowded room and you want to get someone’s attention. Sometimes you have to shout or raise your voice a little bit to get noticed.

Well, the internet is a lot like a crowded room when you’re competing with so many other messages. To get the attention of visitors to your website, you have to shout a little bit. Online you shout visually. If you’re putting a call to action on your website, use all caps.

While this is hard to read in long blocks of text, and considered a little rude in an email, it’s critical in your call to action.  The all cap font stops the reader and makes them pay attention.

And now I’m going to shout a little bit to and tell you to look subscribe to More than a Few Words wherever you listen to podcasts.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.