the episode

​It is time for a  Content Based SEO approach.

You probably don’t want to hear this, but you are doing SEO wrong. You’re spending all your time focused on what search engines want, worrying about stuffing your pages with keywords, inbound links, and outbound links.

Search engines don’t buy from you, people do

So I want you to think about SEO differently. Start focusing on content that answers questions real people have about your product and service. If you do that, and you do that, well, the search engines will pay attention.

LEARN MORE ABOUT BUILDING YOUR OWN CONTENT BASED SEO PROGRAM

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast  and wherever you listen  to podcasts.