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Guest: Danielle Hughes

A Good Bio Makes People Want to Get to Know You

Episode #857 -June 1, 2023

the episode

Many potential customers read your bio to figure out who you are, and what it is going to be like to work with  you.  Danielle Hughes believes you you need to give them a sense of who you are as a person instead of a litany of tasks and accomplishments.  That task list  doesn’t help them start the conversation with you or get to know you in any way.

When somebody reads your bio and then meets you or they has a conversation with you. it should be the exact same person. They shouldn’t feel that there’s a disconnect. They shouldn’t feel like the words on the page were stiffer than the person they’re talking to or vice versa right.

The trick is to present genuine self  so that somebody feels like they already know you or they want to know you or they want to ask you a question.

Danielle is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests.  It is available on Amazon


Unlock the Power of Words

Using these power words in your web copy, email communication, social media, will grab the attention of your reader and move them to action.

With this workbook you’ll discover how to apply the kinds of power words to your marketing copy.

our guest Danielle Hughes

Danielle Hughes helps people and the brands that target them to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging.

And while she can’t pull a rabbit out of her hat, Danielle can create and hone your Personality Brand, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible.

(Note: Danielle is available for office party tricks and accept payment in bottles of Bordeaux.)