Guest: Travis Lee
Hop into the Mailbox
When I started my agency in 2002 clients and friends called me the Postcard Queen. I was working with small businesses and postcards were a wonderful way to get noticed. Then along came email marketing and social media. Direct mail seemed cumbersome and old fashioned in comparison.
Travis Lee suggests as everyone has rushed towards digital it is no longer the bargain it once was. Auction style bidding for advertising has driven the cost of a click up dramatically, while the return has dropped. So as everyone has rushes to digital, there is an advantage to considering alternatives, like direct mail.
We are living in this digital world, but we are inundated with digital and there is much less competition in the mailbox. Everyone still collects their mail so it is still a great way to get in front of your ideal prospect.
our guest Travis Lee