Host: Lorraine Ball
You are your Brand
Like many business owners I defined myself as the founder of my company, Roundpeg. Lorraine Ball and Roundpeg were intricately linked. The fact that the business was originally an outgrowth of my personality got lost along the way and I became an outgrowth of the business.
That was fine for 20 years, until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I’ve spent the last two years realigning, adjusting and figuring out who I am and what my brand is. The funny thing is I have come to the conclusion who I was when all of this started is exactly who I am today. My brand is the sum total of what I know about marketing and what I’ve done as a marketing professional over of these years.
This is a lesson for every business owner. Never lose sight of the fact that you are your brand.
Develop Your Business Plan
A good crisis plan is just one part of a larger business plan. If you don’t have a plan for your business, now is a great time to get started. You don’t need to do it all at once. Simply work on one section at a time to complete the entire project.
Download our blank outline today!
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.