Guest: Bruce Scheer
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the episode
One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business. Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate:
- Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market.
- Random acts of sales or marketing. Switching from one trendy tool or technique without an underlying strategy.
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our guest Bruce Scheer
Bruce works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest. You can find him at www.inspireyourbuyers.com.