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Guest: Bruce Scheer

the episode

​One of the most important numbers in your business is your closing rate. The simple metrics tells you how well you are performing when face to face with a potential customer. The better your closing rate is the better your business. Guest Bruce Scheer shares some of the mistakes companies make as they try to improve their closing rate:

  • Jumping immediately to price changes .While that may work in the short term it will hurt in the long term as you race competitors to the bottom of the market.
  • Random acts of sales or marketing.  Switching from one trendy tool or technique without an underlying strategy.


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Using these power words in your web copy, email communication, social media, and sales conversations will grab the attention of your audience and move them to action.

With this workbook you’ll discover how to apply the kinds of power words to your marketing copy.

our guest Bruce Scheer

Bruce works with industry giants and “scale-ups” to inspire their buyers and accelerate revenue growth. He is an award-winning consultant, author, keynote speaker, and president of the National Speakers Association Northwest. You can find him at www.inspireyourbuyers.com.

Download a free chapter of his new book