the episode

Content marketing has been around for a really long time.  And it is probably going to be around for a lot longer. As new tools arise, many people wonder what the future of content marketing going to be like. 

Professional writer and a humorist, Erik Deckers joined me to share his thoughts on that topic.  He explained content marketing has be around a lot longer than most of us imagine.  Archeologists have recovered Papyrus and carvings showing things for sale.  While content marketing has evolved, it is still about providing relevant information to prospective customers, and that core element probably won’t change. 

our guest Erik Deckers

Erik Deckers is a professional writer and humorist from Central Florida. He is the co-author of four books on social media marketing, and has been a newspaper humor columnist since 1994. He has also written several stage and radio plays. and ghost writes memoirs for business owners.