Host: Lorraine Ball
Marketing Lessons from the Gym
the episode
Every time I go to the gym I see people using weights that are clearly too heavy for them. There is pain in their faces as they struggle to lift the extra weight. They are risking injury every time they do that.
My trainer always suggests I work with lighter weights which allows me to perfect the motion. I can do more repetitions and will build muscle as well as the people who struggle with the weights that are too big.
I was surprised to find marketing lessons at the gym, but I did. I learned instead of running one very big campaign that blows your budget and exhausts you, consider doing more smaller campaigns. This will allows you to perfect your messaging and build brand strength slowly over time.
Marketing is an art and a science.
The art of marketing enables potential customers to make an emotional connection to your product. This connection is made with words, which inform, motivate, and persuade. It is also made with images, which leap off the page, straight to the heart of your customer.
The ability to make an emotional connection is critical but without the rational side, marketing is expensive and ineffective. The science of marketing is the rational side. It is a step-by-step process, which defines goals, targets, action plans and results.
Discover how to put both pieces together. GET YOUR COPY OF THE SCIENCE OF MARKETING
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast and wherever you listen to podcasts.