Host: Lorraine Ball
One of the things I love about living in Indiana is the color the seasons. There are bright pastels in the spring and rich greens in the summer and bright oranges and yellows in the fall. The exception is winter. Those dreary days of winter seem colorless and bland compared to the vibrancy of the colors throughout the rest of the year. That’s why I love evergreen trees. They bring spots of color all year long.
And just as those wonderful trees bring consistent color to my yard. evergreen content brings spots of color to your marketing content. What is evergreen content? It’s information that is always relevant to readers. Unlike seasonal content or breaking news it answers questions your customers have every single day.
Breaking news gets stale but evergreen doesn’t. So as you’re looking at your total content calendar make sure you have several pieces of evergreen content to add consistent color.
Use Content to Drive SEO
You can try to game the system with an emphasis on keywords, but if you really want to win search you need to focus creating content to answer the questions customers have.
This course can show you how. Constructed with business owners in mind the assignments in Content Based SEO require little or no technical skills.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.