Host: Lorraine Ball
Evaluate new Technology
the episode
How do you decide which software tools and digital trends deserve attention and resources and which don’t? So how did I answer the question? Simple, my strategy is explore, evaluate and embrace.
The first part of the strategy is staying ahead of the curve by reading, reading, reading. There’s no single expert in the field so I have several websites I check on a regular basis.
When I find new software tools which pique my curiosity, I switch over to evaluation mode. I dive into by reading product reviews and searching for discussions on G2 Crowd and LinkedIn. Then I kick the tires to see if the product works the way they say it will.
Finally, I look at how this addition fits with the rest of the marketing program. This is where many exciting ideas get sideline because even if a tool looks great, if it doesn’t fit with everything else you’re doing, it’s not a great fit for you.
And finally you need to embrace and this is where you have to make a decision to go big or go home and admit the resources or don’t play.=
Develop Your Business Plan
A good crisis plan is just one part of a larger business plan. If you don’t have a plan for your business, now is a great time to get started. You don’t need to do it all at once. Simply work on one section at a time to complete the entire project.
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about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast and wherever you listen to podcasts.