jon rogers

Guest: Jon Rogers

Buy, Don't Build

Episode #916 October 19, 2023

the episode

​I had a wonderful conversation with Jon Rogers about a unique strategy for business growth – the idea of buying businesses rather than building them from scratch.

Jon shares his insights into how wealth accumulation is often driven by acquiring and merging existing businesses rather than starting from the ground up. He emphasizes that these principles can be applied by anyone, not just the top 1% of wealthy individuals, and explains how the lower 99% can also benefit from this approach. Lorraine is intrigued by this unconventional strategy, and John goes on to discuss the reasons behind the appeal of buying businesses instead of building them.

The interview delves into practical steps for those interested in pursuing this strategy. He provides a step-by-step guide on how to get started with business acquisition, including identifying the type of business to buy, how to structure the purchase, and various financing options that make it accessible to those with limited capital. He highlights that the timing and terms of the acquisition are critical factors to consider, and he encourages potential buyers to conduct thorough due diligence to avoid purchasing liabilities or financial burdens.

There are so many opportunities available in today’s market due to the retirement of older business owners and the potential for entrepreneurs to take over and grow these businesses. Jon’s insights offer a fresh perspective on business expansion, providing an alternative route to success beyond the traditional approach of building a business from the ground up.

Start with a Plan

Regardless of the business growth strategy you choose, you need a plan. 

Don’t let the thought of writing the plan overwhelm you.  It can be just a simple outline of the actions, milestones and metrics you will employ to move toward your final goal.
Use our workbook to get started today!

our guest Jon Rogers

Harvard Law Graduate, former Investment Banker and Private Equity/ Hedge Fund Attorney, spent the last 3 yrs running a digital marketing agency that was ranked by google in the top 3% of all agencies in the world.