Host: Lorraine Ball
Write a Short Letter
the episode
My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead. When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the point. And you hope the recipient will hang in long enough to figure out what you’re talking about.
That strategy is something you should keep in mind when you’re working on your marketing. Treat everything you write as if it was a headline or a tweet. Put your energy into refining the message and making it as concise as possible. When you do that, you will pique someone’s interest and earn the right to invite them back
Want to learn more about keeping your content concise? Check out this conversation I had with Jarred Juett. While it is almost ten years old the suggestions are as valid today as they were back then.
Creating content for people with short attention spans
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.
Look for the mini podcasts and full episodes on iTunes, Spotify, Google Podcast and wherever you listen to podcasts.