patty farmer



Episode #926 November 16, 2023

the episode

In this interview, I was excited to invite Patty Farmer, to join me once again for a quick conversation.  This time we dove into how to integrate marketing and sales activities to benefit your business. It all starts by setting specific and measurable goals for both marketing and sales efforts, establishing benchmarks to track success.

Patty explains the importance of reverse engineering goals, starting with the ultimate sales goal and working backward to determine the steps and content needed to engage potential customers. Collecting data and understanding customer behaviors is crucial to tailor marketing and sales strategies effectively. Patty also advises business owners to build a tribe of like-minded businesses serving the same target audience, fostering collaboration and simplicity in reaching potential clients.

Finally, in addition to your marketing channel, Patty encourages businesses to build connections with others who cater to the same target audience, working together to achieve mutual success. 

If you enjoyed this conversation, be sure to look for my other interviews with Patty. 

People don’t become customers overnight.

They start out as random visitors to your website, or someone you bump into at a networking event. Helping those strangers get to know you is a process which involves delivering the right message at the right time.

Using digital marketing tools will allow you to move prospects through your sales funnel, leading them to yes, and beyond.  Use our workbook to start planning your inbound marketing program today. 

our guest Patty Farmer

Patty Farmer is an award-winning Marketing & Media Strategist & Business Consultant, International Speaker, Podcast Host, Magazine Publisher, and Event Producer located in Dallas, TX. Patty works with service-based entrepreneurs, small business owners, and speakers to fully identify their expertise, their target buyers (tribe), gain massive visibility, package their knowledge into products and services, and position them in the marketplace to maximize sales.

Patty is passionate about helping her clients attract and convert their ideal clients so they can make a big impact in the world, and bigger deposits in their bank account and to master their marketing, leverage the media, and monetize their business in a way that creates transformation for both them and their clients while designing a lifestyle they want to live. To sum it up, Patty helps you make your marketing profitable… not painful.

Grab Your FREE Resources Here:   –  Take the FREE Marketing, Media, & Money Assessment here.  – Unlock the Code to Your Sales & Communication Style & Receive a Free Report ($99 Value).  Grab your FREE lifetime subscription to the Magazine here. Listen to the Marketing, Media, & Money Podcast here.