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Guest: Jan Cavelle

Stop Wasting Money on Marketing

Episode #930 November 23, 2023

the episode

In this podcast interview, I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses. She is the author of two books, “Scale for Success” and “Start for Success,” aimed at helping aspiring and growing entrepreneurs. She has also contributed an article as a guest author to my new collection of essays.

We discussed the common issue of small businesses wasting time and money on marketing. Jan emphasized the importance of skepticism when dealing with marketing offers and recognizing that there are countless get-rich-quick schemes that prey on business owners’ fears. She suggested thoroughly researching any potential marketing supplier and not being swayed by fear-based sales tactics. One key takeaway was to measure results accurately to determine the effectiveness of different marketing strategies. Jane’s insights are incredibly valuable for small business owners looking to manage their marketing efforts efficiently and avoid unnecessary costs.

If you’re interested in more of Jan’s wisdom, you can visit her website at jancavelle.co.uk and look out for her chapter in the upcoming release of “Even More Written Words.” 



about Jan Cavelle

Jan is a semi-retired entrepreneur from the UK who has a few decades of running micro and small businesses behind her.  She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.

She has a passion for supporting entrepreneurs and after many years of writing articles, has become an author.  Her first book (Bloomsbury 2021) was Scale for Success, discussing the big leap between 1-10m.Start for Success talking of early foundations for fast-growing businesses and starting up right has just been published January 2023, and is known to be an exceptional insight into the real face of entrepreneurship.​