Laura Wagenknech

Guest: Laura Wagenknecht

The Multipurpose Business Plan

Episode #936 -December 7, 2023

the episode

Today we’re diving into business plans with Laura Wagenknecht. You’ve probably heard me harp on about the importance of business plans, and I know some of you might think it’s just a document collecting dust on a shelf. Well, let me tell you, every bit of that plan is gold, and Laura shared some great tips on how to use that content to transform it into a multipurpose business plan.

We’re both passionate about the power of business plans, and in this conversation, we’re unraveling how every element of that plan can fuel your marketing strategy.

Laura sheds light on the practical uses of the business plan elements, from vision and mission to bios and service descriptions. It’s not just a static document; it’s a dynamic tool that can fuel your website content, social media posts, and overall marketing strategy.

Laura emphasizes the beauty of breaking down the daunting task of creating a business plan into manageable chunks, making it less overwhelming. We also touch on the importance of revisiting your plan regularly, at least every six months, to ensure you’re on track and make necessary adjustments. If you’ve been hesitant about diving into the world of business plans, Laura’s insights might just be the encouragement you need to take that plunge.


Every Business Needs a Map

If you hit the road without a map, there is a good chance you will get lost.  The same is true for your business. A good business plan will guide you on your trip to success. 

The process doesn’t have to be overwhelming or incredibly time consuming.  Start with a simple outline and refine it along the way.

our guest Laura Wagenknecht

Laura  Owner of Mosaic Business Consulting, is an experienced Business Consultant, Planner, Strategist, and Certified Executive Coach. With more than 30 years of professional experience, and as a former and current CEO, she is clear about the big picture and the many pieces that comprise a business and can determine where the gaps are that could help your business grow more quickly and successfully.

Laura specializes in working with women and minority-owned businesses, especially those who are in healthcare, coaching, consulting, and counseling industries. She believes our diverse coaching practices provide a critical and beautiful contribution to the business community. With compassion, wisdom, and expertise, she can help her clients create the business and the success they have envisioned.

To date, Laura has helped hundreds of businesses throughout the area and other states to start and scale their businesses for greater profits. Last year, she was able to help numerous businesses acquire over $1 Million of needed funding to start their companies. And, she was the 2022 award winner of Best in Business for the Asheville Area Chamber of Commerce!

In choosing the name for her business, she did so with several things in mind: her mosaic of a background in experiences, both personally and professionally, the mosaic of a business, AND most importantly, the mosaic of the clients she serves! A mosaic is a collection of small pieces that, when put together, create a whole picture.

Laura’s diverse business background and expertise make her the ideal fit for working with diverse businesses with diverse needs