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Guest: Matt Parkin

Build Your LinkedIn Brand

Episode #939 -December 14, 2023

the episode

Today’s chat is about LinkedIn and the art of personal branding. I’ve been cultivating my personal brand for years, both online and offline, and one of my go-to tools is LinkedIn. Joining me for this insightful conversation is Matt Parkin, a LinkedIn Top Marketing Voice and a personal branding coach. Matt’s expertise has been sought after by industry associations, companies, schools, and conferences. We’re diving into the essentials of using LinkedIn to bolster your personal brand, and who better to guide us than someone at the top of the LinkedIn game.

In our conversation, Matt emphasizes the importance of setting clear goals on LinkedIn, whether it’s finding a job, seeking mentorship, raising funds for your business, or connecting with clients. He shares practical tips on translating your expertise into engaging content, leveraging vulnerability, and fostering meaningful conversations in the comments section. Matt’s insights on navigating the LinkedIn algorithm, the power of newsletters, and the do’s and don’ts of building your brand on the platform make this conversation a goldmine for anyone looking to up their LinkedIn game. So, grab your coffee, sit back, and let’s dive into the world of personal branding on LinkedIn with Matt Parkin. It’s a game-changer!

our guest Matt Parkin

Matt Parkin is a LinkedIn Top Marketing Voice and Personal Branding Coach. He’s been invited to share LinkedIn and personal branding strategies with industry associations, companies, schools and conferences, and his thought leadership has been featured in publications like LinkedIn News and HR.com.