head on softwer 300

Host: Lorraine Ball

Customer Focused Content

Episode #955 January 21, 2024

the episode

Long before I worked on my first website, I was writing content for brochures and direct mail campaigns. Many of the lessons  I learned about good copywriting then are absolutely transferable to the digital age.

If you want to create great content that’s engaging and interesting your copy must be is focused on your reader. One of the simplest tests is what I call the pencil test.

Get two pencils, one a blue and one red. Print out that page of web copy and start circling every word that is first person, I, we, our,  in red. Circle every phrase that is second person, you, your, your business, companies like you, in blue.  Then compare the circles.  If the red circles outnumber the blue circles you have some rewriting to do 

Ultimate Guide to Web Copy

People will enjoy the cool features and a clean design of your website, but that isn’t why they come. It is the content that brings them to your site, helps them find what they are looking for.

If your website doesn’t present information that is easy to find, consume, and comprehend they aren’t going to stick around.

This guide gives you tips and tricks for writing web copy that helps you get found on Google, makes your landing pages easy to read, and gives your visitors exactly what they need 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.