Sell the Transformation


GUEST: Joe Matz

Don’t focus on the features of what you sell, but how you change the lives and businesses of your customers. 

the episode

Did you miss my conversation with Joe Matz as we unraveled the the concept of business transformation. We chatted about the desire among entrepreneurs to push the limits of their businesses, but recognize the challenges that come with turning that desire into a tangible transformation.

We explored the notion that everyone has a unique genius zone, a sweet spot where work becomes easy, fun, and exciting. Joe delves into the significance of identifying this genius zone and aligning it with the problems or solutions you’re uniquely equipped to address. The conversation pivots to the client’s perspective, highlighting the essence of delivering transformation through your products or services.  

As we discuss the marketing implications of this transformation-focused approach, Joe emphasizes the simplicity it brings to crafting effective marketing copy. We touch on the evolving landscape of marketing over the years and the enduring value of creating meaningful transformations for customers.

If you’re intrigued by the idea of business transformation and its impact on marketing, be sure to explore more resources on Joe’s website,

our guest Joe Matz

Joe is a Certified Professional Coach who excels in building value and developing a plan for success using a systematic approach to create a unique business that stands out from the crowd, delivers results, and transforms a business into a money making machine.

His goal is straightforward – to help serious business owners see a dramatic and immediate increase in leads, sales, and revenue. 


Read More From Joe

Joe is one of the contributing authors in MORE THAN A FEW WRITTEN WORDS, a collection of essays by some of my favorite guests. It is available on Amazon in both paperback and digital format. 


More than a Few Written Words Book