“Simple Email Tips”
episode #961 February 4, 2024
HOST: Lorraine Ball
Email is Not Dead
Today I want to talk about email.
Why email, when there are so many better ways to get people to pay attention to you? Because year in and year out people open their emails. So if you want to deliver messages to people who are interested in what you have to say email is still a great way to reach them
Here are a few things you can do to improve the effectiveness of your email campaigns number
- Send them on Tuesday. Emails sent on Tuesday actually have the best open rate
- Keep your emails short. No more than twenty lines of content
- Make sure you put a call to action right at the top of the email
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about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.