Bear Newman

Guest: Lesley Hensell

Selling Products on Amazon

Episode #981 March 21, 2024

the episode

Can you still make money on Amazon?  That’s the question I asked Lesley Hensell, co-founder of Riverbend Consulting,

Amazon, once characterized as the Wild West of online selling, has undergone significant evolution. Success on this platform now necessitates a more strategic and disciplined approach. However, with proper guidance, achieving success is possible.

So, you have a product ready to debut on Amazon. An organized is approach is required. Gone are the days of haphazardly listing products; today, approaching Amazon as a bona fide business entity with comprehensive records, invoices, and refined marketing strategies is mandatory. 

Lesley had some great tips for marketing your products.  Start with a comprehensive product detail page which  serves as your digital shopfront on Amazon. Craft compelling copy and captivating visuals to attract the shopper. Lifestyle imagery featuring infants, pets, and even models can significantly enhance your product’s appeal.

But the journey doesn’t conclude there! Video content holds immense sway on Amazon. Even with modest resources, you can produce engaging videos showcasing your product’s features and benefits, effectively capturing potential buyers’ attention.

Now, onto a critical yet often overlooked facet—advertising. While advertising on Amazon can yield substantial returns, it necessitates meticulous planning and continual monitoring. Leverage tools such as Jungle Scout or Helium 10 to conduct keyword research and optimize your ad campaigns for optimal visibility.

One common mistake Leslie frequently encounters? The fallacy of the “set it and forget it” mindset. Achieving success on Amazon requires monitoring adjustments. Looking for more information on setting up your Amazon store?  Go to riverbendconsulting.com  to learn more. 

our guest Lesley Hensell

Lesley Hensell is a partner with Riverbend Consulting, whose 85+ employees solve critical problems and offer effective growth strategies for sellers on Amazon and other e-commerce platforms. Lesley leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys, who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking, volunteering for A Wish With Wings, and serving on the board of Hallie’s Heroes.