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Host: Lorraine Ball

Everyone is a Storyteller

Episode #985 March 31, 2024

the episode

These days everyone is telling you you need to be a storyteller.  You need to be a storyteller in sales and in marketing. There are some people who are just natural storytellers, with the ability to pull you in with their words and leave you sitting on the edge of the seat. Then there is everyone else. 

So maybe you don’t feel like you’re a storyteller and this whole storytelling thing isn’t for you.  Instead when you meet someone you leap right into the facts. “I’ve been in business twenty years, I’ve done this, blah, blah, blah. Don’t do that.    Nobody wants to hear that

You don’t have to be a great storyteller to talk about a customer you helped or what it is like to work with you. A great story, isn’t about the teller.  It is about what it is like to work with you, when everything is going right  for you and more importantly for your customers.

So go ahead, tell me a story.


Ready to Craft Your Story?

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about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.