head on softwer 300

Host: Lorraine Ball

Zero Click Strategies

Episode #985 March 31, 2024

the episode

These days we’re living in a zero click world.  What that means is all of the social media platforms and even Google are trying to get you to stay on the platform. 

They’re encouraging you to find the answers you need with them and they’re discouraging people from clicking through to your website. Unless of course you’re going to pay for an ad.  So when you’re not advertising. What do you do? How do you play in this zero click world.

There’s several things to keep in mind as you map your strategy in this zero click environment. The first is you need to adjust your expectations. In some ways, we are back to the early days of social media, where you evaluate your success based engagement and the interaction on the platform. You may not necessarily clicks through to your website.  And with shifting privacy rules you may not be able to measure that even if  you do.

With these revised criteria you need to think about your content differently.  Each piece of content is a stand-alone unit that tells a story from beginning to end.  But it needs to do so, quickly because your audience has a short attention span.

Put the punchline up front.  Use compelling headlines, hook the audience in the first thee seconds of the video or the first image of a carousel.  Get right to the point right away, entertain the audience to they stay with you  and engage with everyone who interacts with the content. 

Ask questions, take polls and tell people if they want your special offer to simple leave a comment or dm you instead of clicking through to your website. 

If you’ve enjoyed this conversation  follow me on LinkedIn. You’ll see lots of marketing tips, videos and tools.  Put a comment in the notes so I know you dropped by.   

Ready to Work on Your Zero Click Strategy?

If you are looking for practical advice from someone who has been there, done that book a strategy session today.

Get insights into creating a sustainable marketing strategy, your next business move, an evaluation of your current website, social media, content marketing or email marketing campaigns.

Use the time to get answers to your marketing questions, dive into your analytics, or work on your marketing action plans.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunesSpotifyGoogle Podcast  and wherever you listen  to podcasts.