On a regular basis Allison and Lorraine talk about the importance of creating a content strategy which will serve two masters: search engines and people – the two most important demographics for digital marketers. What do people want? We’re happy with pictures and visually pleasing things. When we’re reading, we want short, simple and to the point. Search engines, on the other hand, thrive on repetition and redundancy which, if done wrong, is really annoying to readers.
Listen to Allison and Lorraine discussing how to create a web content strategy for people and robots.
Don’t have time to listen now? You can download through iTunes and listen on the go.