More than a Few Words – Episode: 364

Alternative Ad Words

January 25, 2019

This week we spoke to Michelle McNalley about ways small business owners can carve out a competitive niche with Google Ad Words.


Lorraine Ball


Michelle McNalley

About Michelle McNalley


As the Executive Vice President of Digital Marketing at Boxcrush Michelle conducts keyword research for a variety of client purposes, and she creates and manages Google AdWords accounts for many BoxCrush clients. 

Developing a strategy to enhance clients’ online presence and drive potential clients to their websites has become an industry unto itself. 

Michelle knows that creating AdWords accounts is easy, but managing the accounts so that they perform well and offer maximum return on the clients’ investment takes time and attention to detail. 


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