It is not about the influencer, it is about who you want to influence to take action.
#722 The Art and Science of Influence Marketing
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Episode Archive
#721 Find the Best Solution
Sometimes, you will make more progress when you let other people lead you to the best solution.
#720 Evergreen Content for Lawyers and Other People
John Hinson explains that evergreen content has a long shelf life
#719 Find Your Story
Content | Email, Entrepreneurship | Economy
Bridget Cook-Burch’s clients call her “The Book Whisperer”. She shares with us ideas on how the stories we tell shape our lives.
#718 Burn the Boat
If you want to be successful, you have to treat your business like you’re sailing to some exotic island where you’re going to spend the rest of your life.
Get To Know Matt Nettleton
Sales | Customer Service | Networking
A collection of smart sales tips from my sales coach, Matt Nettleton
#717 Use a Podcast to Grow Your Network
Sales | Customer Service | Networking
Using a podcast as a networking tool is a great way to widen your networking circle
#716 The Yin to Your Yang
You will need to accept the idea you don’t always know the best answer but you can find it with the Yin to your Yang.
#715 Build a Successful Mastermind Group
Entrepreneurship | Economy, Sales | Customer Service | Networking
If you don’t have a predictable method for generating on-profile leads, you don’t have a business.
#714 The Six Figure Freelancer
Right now is a great time for freelancers as we’ve moved to a more remote work culture.
#713 Transform Business Cards Into Contacts
Sales | Customer Service | Networking
How valuable is the pile of business cards you collected at the last networking event?
#712 Networking Animal
Sales | Customer Service | Networking
What type of networking animal are you?
#711 Managing Through Chaos
A business is only going to go as far as the leader goes. Take care of yourself, so you can take care of your team
#710 Strategic Relationships
Marketing Minute, Sales | Customer Service | Networking
Great strategic relationships are what make your word of mouth marketing work.
#709 Sell the Transformation
Lorraine explored the topic of transformation with Joe Matz a serial entrepreneur who has owned businesses in Italy, Brazil and the US.
Get to Know Bryan Caplan
Collection, Entrepreneurship | Economy, Marketing Strategy, Sales | Customer Service | Networking, SEO | Web Design
I met Bryan Caplan at a conference almost eight years ago. Since then, we’ve had a chance to connect face to face a few times and via technology.
#708 Create Content that Converts | Dani Hao
Dani Hao suggests you create content to match the steps of the customer journey
#707 Conference Social Media
Social Media | Online Advertising
What’s your conference social media plan?
#706 What’s Your Personal Brand?
Branding | Graphic Design, Marketing Strategy
My guest Ian Moyse explains that while the term “personal brand” sounds illustrious, something for celebrities and influencers, everyone has a personal brand.
#705 Successful Businesses are Built on Processes
The only way you can scale is by creating systems you can turn over to others eventually.
#704 The Great Retention
Take your time, find the right people, train them correctly and you will be well on your way to transforming the great resignation into the great retention.
#703 SEO 2022
Content | Email, SEO | Web Design
These days you don’t go to Google with keywords, you go to Google with questions.
#702 Build Lasting Habits
In this episode, Wendy Harris shares tips to make your new habits a permanent part of your routine.
#701 Create Less Content
Want to improve search position? Create less content, not more.
#700 Conversations
Collection, Content | Email, Marketing Strategy, Sales | Customer Service | Networking, SEO | Web Design
Seven hundred conversations, and there is still so much more to talk about.
#699 Presentations Made Simple
Content | Email, Marketing Strategy, Sales | Customer Service | Networking
No matter what your job is; sales expert, business owner, or manager working your way up the corporate ladder, you’re going to have to sell your ideas.
#698 Marketing Wallpaper
Branding | Graphic Design, Marketing Minute
Have you let your message become marketing wallpaper?
#697 – Your Message Matters
Your message matters when you focus on delivering valuable insights and information to customers you will sell more
#696 Use Data to Drive Content
Content | Email, SEO | Web Design
People will often say one thing and do something entirely different. Data helps you make decisions based on customer behavior
#696 You Can’t Be Two Places at Once
Branding | Graphic Design, Marketing Minute, Marketing Strategy
Stop trying to be all things to all people and start being really good at one thing