Studying your web traffic sources gives you clues to which of your marketing programs is really working
#539 Web Traffic Sources
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Episode Archive
#538 Tara Fitness
Tara shares tips on how to get the most out of the time you spend on LinkedIn. From profile tips to engagement strategies.
Google My Business Collection
This collection contains four interviews with Google My Business experts sharing tips and tricks for small business owners.
#537 – You Can’t Buy Email Addressess
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
#536 Steve Turner
Steve Turner explains how to use PR to gain exposure that would normally cost thousands of dollars if you paid for advertising to reach that audience.
#535 Position Statement
Your position statement answers the question: Why should I buy from you?
#534 Jon Tromans SEO For Everyone
The best way to improve your SEO is to to start is with the person who’s actually using your website and answer their questions.
#533 Customers Don’t Watch Ads
Content marketing helps make up for the fact that customers do not watch ads.
#532 Unleash the Power of Absolute Marketing
Elizabeth Pampalone explains how small business owners can unleash the power of Absolute Marketing.
Blogging Roundup
Blogging is so important for small business owners, that it is a topic we return to over and over again. Check out just a few of our favorite blogging conversations now.
#531 Customers Are Ready to Buy
57% of all customers, have actually made up their mind to buy from you before they pick up the phone
#530 How to Improve Email Engagement
Shane Barker shares tips on how to improve email engagement, creating campaigns your readers look forward to.
#529 Content Marketing Defined
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
#528 Overcoming the Content Hurdle
The hard part of overcoming the content hurdle is sticking to the routine. But it is important because it is the consistency that really builds your audience.
#527 – Lessons from Late Night Advertising
What do late night advertising and your marketing have in common?
#526 Tips To Start a Business
New entrepreneurs have questions about starting a business, and our guest Brett Shapiro has answers. about forms, banking and book keeping.
#525 Invite Me In
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
#524 Marketing with Heart
People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.
#523 Geofencing
The technology that allows merchants to target specific messages based on your location is called geofencing.
#522 How to Get More Done by Doing Less
Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less
521 Shout A Little
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
#520 Time to Get Agile
Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing
#519 Live Chat
“Live Chat” episode #519 -SEPTEMBER 20, 2020GUEST: Lorraine Ball | Roundpeg and Digital Toolbox...
#518 Make a Great Second Impression
Janice Porter explains it is all about the follow up, and creating a great second impression if you want to build a long lasting business relationship.
#517 Short Letter
Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.
#516 Doug Miller | Work From Anywhere
2020 has been an interesting year. It has created lots of challenges for business owners, especially as they adjust to managing their team as they leave the office to work at home.
#515 Building Habits
And one of the best ways to go about building habits is to really understand how habits work. It is a three-part process. There’s a trigger something that sets off the behavior, the action itself, and finally the reward.
#514 Building A Dream Team
Stacy Tuschl explains why every business owner should build a dream team. It doesn’t matter if they are local or remote if you have clear guidelines for them
#513 Click This
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
#512 Transitions
A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner.