Ross Keating says that sales is a people business. While people may say it is the product or the features, it ultimately comes down to people and how well you connect.
#832 Sales is a People Business
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Episode Archive
#830 Reward Yourself
Entrepreneurship | Economy, Marketing Minute
Running a successful business is about more than just checking things off your to do list. Take time to reward yourself when you reach a goal.
#829 Build Momentum for Your Brand with a Marketing Flywheel
A real flywheel, builds energy, as you push it slowly over time it gets faster and faster and faster. A marketing flywheel will do that as well.
Google Wants to Help You
Google knows they will sell more ads if people find high quality information in search results. Which is why they want you to improve your content
#828 Sales Plan
Marketing Minute, Sales | Customer Service | Networking
Your sales plan is about more than just lead generation.
#827 – Smart PPC for Small Business Owners
Social Media | Online Advertising
Maybe you think your business is too small to take advantage of PPC, but that isn’t the case.
Story Collection
Collection, Content | Email, Sales | Customer Service | Networking
Stories are a valuable element in building your personal brand, marketing your business, and driving sales. Forget about the facts and figures. Make your product or service come to life with real stories of real people who benefited from working with you.
#826 Contingency Planning
Entrepreneurship | Economy, Marketing Minute
Things go wrong. Contingency planning prevents a short term disaster from putting you out of business permanently.
#825 Emotion Driven Marketing
Branding | Graphic Design, Content | Email, Marketing Strategy
Jan Cavelle suggests the most effective marketing occurs when you connect to your emotions and those of your customer
#823 Capacity Planning
Entrepreneurship | Economy, Marketing Minute, Marketing Strategy
Understanding your capacity gives your control over your pricing
#822 Influencer Marketing
Social Media | Online Advertising
Businesses of all sizes can take advantage of influencer marketing
Social Connection Collection
Collection, Social Media | Online Advertising
In the race to get noticed, get likes and shares we forget the social connection part of social media. Learn how to build an engaged community
#821 Human Vs Machine
Content | Email, Marketing Minute, Marketing Strategy
With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.
#820 ABC’s of Sales
Sales | Customer Service | Networking
Salespeople will be more successful when they believe in the product and are able to authentically engage with customers, focusing on solving a problem.
PR Collection
Collection, Content | Email, Marketing Strategy
PR gives you exposure you can’t buy. It offers third party credibility that makes your brand more attractive to potential clients.
#819 Is A.I. a Good Robot or a Bad Robot?
Content | Email, Marketing Minute, Marketing Strategy
As I’m evaluating the emergence of A.I. in content creation, advertising and search I’m trying to decide is A.I. a good robot or bad?
#818 Your Business Personality
Naomi Gora believes every business has a personality. Making sure it is aligned with your personal values and strengths is a key to success
#816 Your Product Plan
Entrepreneurship | Economy, Marketing Strategy
Match your product features to specific customer problems
Collection – Leverage LinkedIn
Collection, Marketing Strategy, Social Media | Online Advertising
This is a roundup of some of our best LinkedIn conversations. Learn how you can use this platform to grow .
#815 Building Relationships on LinkedIn
Sales | Customer Service | Networking, Social Media | Online Advertising
Don’t start a conversation with a sales pitch.
#814 Your Customer is More than Just a Number
Research can be a trap forcing you to look at only the numbers to define your customer. Be sure to build a complete profile.
#813 Simple Video Tips
Video is easier than blogging. It is just a simple conversation
#812 – Help Your Competitors
Entrepreneurship | Economy, Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking
It is not crazy, when you help your competitors you make an investment in your business that will pay off in the long run.
#811 Give Google Information About Your Business
The more information you give Google, the more likely they are to present your company in search results.
#810 One Marketing Tactic at a Time
How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind.
#809 How Well Do You Know Your Competitors
Entrepreneurship | Economy, Marketing Minute, Sales | Customer Service | Networking
Every business has competitors. How well do you know yours?
#808 Brand Elements
While you don’t want to change your brand frequently, guest Amanda Guerassio suggests there are signs you are ready for a refresh.
#807 Sales Starts with a Conversation
Sales | Customer Service | Networking
In this conversation with Tracey Beavers we explored ways you can create sales without “selling”
#806 Do the Research
Entrepreneurship | Economy, Marketing Minute
Do the research to discover it anyone actually wants to buy your idea.
#805 Start Up Technology
People jumping in to a new business underestimate how long it will take to make it a sustainable business.