David Perez says the most basic content marketing tool is a content calendar which allows you to plan ahead, and track your progress over time.
#591 Content Calendar
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Episode Archive
#590 Do It Yourself Video
We have the technology to create great video marketing campaigns from our phones. Now we need a few tips and tricks to make it look professional
#589 Branding Your Team
Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand
#588 Introduction to Enneagrams
In this episode we dive into Enneagram personality types with Megan Wendholt to understand how this tool improves communication with clients and employees
Strengthen Connections with Email
If a business has a limited amount of time for digital marketing , what makes the most sense? The answer is almost always email marketing.
#587 Thomas Libby
Our guest, Thomas Libby spends a lot of time on LinkedIn. And the time pays off, because he uses the platform to help people get to know, like and trust him. Why isn’t it effective for everyone?
#586 Get Ready for Gen Z
Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?
#585 Tom Jackobs – Sales Stories
As our guest Tom Jackobs explains your need two types of stories in your sales process; personal stories and success stories.
#584 The Home Court Advantage
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
#583 Widen Your Reach with Online Courses
This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses.
#582 How to 404 In Style
If you have a boring 404 error page you are missing a terrific sales opportunity.
#581 Capture the Attention of Web Visitors
Guest Wayne Mullins shares his formula for successfully engaging visitors when they arrive at your website. Build pages by answering 5 questions
#580 Go Where Your Customers Are
Want to sell more on social media? Then you need to go where your customers are.
#579 Lead Generation with LinkedIn
When it comes to generating leads from LinkedIn, our guest Susan MacConnell thinks most people make several critical mistakes.
#578 Blow Up Your Website
You may not want to hear this, but it is probably time to blow up your website.
#577 You are Not Your Business
Michael Reynolds says too often, small business owners feel their identity is their business. That’s band for their health and their business’ health
#576 Raise Your Price
Why don’t business owners charge more for their products and services? Robin Waite believes it is usually it is fear that holds them back
#575 Are You Next Door
If you are running a local business, you need to be hanging out on Next Door.
#574 Why People Unsubscribe
We spoke to Emily McGuire about why people unsubscribe from your email list. She boiled the answer down to one of these three reasons.
#573Get More Done in Less Time
Sagan Morrow explains that energy management is truly at the root of effective time management.
#572 Every Ad Deserves a Destination
You spend a lot of money on advertising, but if you really want to get your money’s worth you need a specific landing page for each ad
#571 LinkedIn Stories
Introduced in September 2020, LinkedIn Stories offers entrepreneurs to step out from behind their logo.
#570 Cost Effective Video
Video Marketing used to be expensive. That was before everyone started walking around with a video camera in their pocket.
#569 Welcome Readers In Three Easy Steps
When someone subscribes to your email list your first communication set the tone for the relationship your hope to create
# 568 When Facebook Goes Away
What will you do when Facebook goes away. I’m not trying to spread fear and panic it won’t disappear overnight. But technology changes and so do fads and trends.
#567 Collaboration Tips
Collaboration opens up a universe of possibilities.
#566 Compelling Call to Action
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
#565 How To Attract More Clients
According to Andrea Petrone, attracting clients starts with three simple steps. Define you niche. Get to know your niche really well. Then “Over-deliver” value.
#564 What is a Customer Worth?
What is a customer worth? When you understand the value of a new customer, you can set the right acquisition budget
#563 Bridge the Gap Between Sales and Marketing
Kyle Hamer explains you can bridge the gap between sales and marketing if you develop active listening skills to find common ground