Segment your communication for the best marketing results. Even with a well defined niche, everyone is at the same place in the buying cycle.
#660 Segment, Segment, Segment
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Episode Archive
#659 Start in the Middle
While a good title will grab the reader’s attention, the best part of any story is the conflict or twist in the middle portion,
#658 Go Negative With Your Blog Titles
Go Negative with Blog Titles episode #658 - November 21, 2021HOST: Lorraine Ball While it might...
#657 Social Media is Personal
Social media is personal. If we can relate to the story we are more likely to engage, comment, like and share
#656 Kiss Your Email
In your next email campaign, keep it simple and don’t overwhelm customers with multiple offers
#655 Let Your Goals Flow
Goals are an important part of a successful business, but we often don’t achieve them as quickly as we would like.
Let’s Get Social
Social media is part of your marketing. But it doesn’t have to take over your entire life!
#654 Don’t Be Afraid of a Negative Review
You may not believe this, but a negative review is a gift.
#653 Why No One Reads Your Content
There are three simple reasons why no one reads your content!
#652 Company Culture
A great company culture attracts potential employees and customers.
#651 Stop Overworking and Under-earning.
There is a cycle business owners get trapped in as they start to spiral toward burnout. Coach Linsi Brownson says the first thing you need to do is recognize, you’re not doing anything wrong. This is just a phase in your business.
#650 Facebook is for Humans
Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other advertising platform, and not a social network.
#649 Networking Quest
Chella Diaz set a goal to have 100 networking conversations. Here’s what she learned along the way.
#648 Add a Caption to Instagram Posts
Use captions in your Instagram posts to engage and interact with your audience.
#647 Find a Peer Group
When you collaborate with people you would, on the surface level think of as your competitors, it is amazing what happens
#646 Simplify Content
Why would anyone want to spend time with you, if you make them feel dumb? Simplify content to engage readers
#645 Energy Management
You can have all the plans in the world, manage your time, block out time for specific activities, but if you have no energy, you’re going to be dead in the water.
#644 Cash Management
Waiting till you need cash to line up credit is a huge mistake. You need to get out ahead of your cash management.
#643 Your Voice is Your Instrument
There are about seven different qualities that are highly associated with someone’s credibility, trustworthiness and perception of leadership when it comes to vocal qualities
#642 Who is Your Blog For?
“Blog Audience” episode #642 -SEPTEMBER 26, 2021HOST: Lorraine Ball | Digital Toolbox Who is your...
#641 Ecommerce Email Campaigns
There are many elements in a successful ecommerce program, but email is at the top of the list.
Web Design Collection
Web design is at the core of your online marketing.
#640 You Focused Copy
If you want your readers to pay attention, you need to make the content about them
#639 The Marketing Path
A marketing path is more flexible than a a marketing plan. It is like driving with auto pilot, you still need to keep your hands on the wheel
#638 A Crazy Idea
When I started my career, I often had an innovative, maybe crazy ideas which were routinely shut down by senior managers. i still have those ideas
#637 Start a Business
In today’s conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business and why you start with your product.
#636 Blog Objectives
Have your defined your blog objectives? Once you do, you can being to measure the results of your efforts
#635 Omnipresent Marketing
Customers can sense a sales pitch a mile away.
Stress Reduction Strategies
Owning a business is stressful Stress comes with the territory, If you own a business, you have...
#634 Meaning at a Glance
Add design icons to your website or print material to convey meaning at a glace.