Shane Barker shares tips on how to improve email engagement, creating campaigns your readers look forward to.
#530 How to Improve Email Engagement
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Episode Archive
#529 Content Marketing Defined
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
#528 Overcoming the Content Hurdle
The hard part of overcoming the content hurdle is sticking to the routine. But it is important because it is the consistency that really builds your audience.
#527 – Lessons from Late Night Advertising
What do late night advertising and your marketing have in common?
#526 Tips To Start a Business
New entrepreneurs have questions about starting a business, and our guest Brett Shapiro has answers. about forms, banking and book keeping.
#525 Invite Me In
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
#524 Marketing with Heart
People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.
#523 Geofencing
The technology that allows merchants to target specific messages based on your location is called geofencing.
#522 How to Get More Done by Doing Less
Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less
521 Shout A Little
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
#520 Time to Get Agile
Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing
#519 Live Chat
“Live Chat” episode #519 -SEPTEMBER 20, 2020GUEST: Lorraine Ball | Roundpeg and Digital Toolbox...
#518 Make a Great Second Impression
Janice Porter explains it is all about the follow up, and creating a great second impression if you want to build a long lasting business relationship.
#517 Short Letter
Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.
#516 Doug Miller | Work From Anywhere
2020 has been an interesting year. It has created lots of challenges for business owners, especially as they adjust to managing their team as they leave the office to work at home.
#515 Building Habits
And one of the best ways to go about building habits is to really understand how habits work. It is a three-part process. There’s a trigger something that sets off the behavior, the action itself, and finally the reward.
#514 Building A Dream Team
Stacy Tuschl explains why every business owner should build a dream team. It doesn’t matter if they are local or remote if you have clear guidelines for them
#513 Click This
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
#512 Transitions
A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner.
#511 Celebrity Marketing
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work
#510 How to Work With Your Spouse
Paul Tompkins shares some simple tips to effectively working with your spouse. Part of the trick is setting clear boundaries between work time and family time
#509 Blogging Checklist
Here’s a quick blogging checklist to set up your successful blog. Start with keywords, add great content, engaging images and links to more information
#508 Becoming An Expert in Your Niche
Mark Dunsmore shares tips on how to become an expert in your niche. The key? Find something you know well and simplify it for others who don’t
#507 Natural Language
Use natural language in your content to improve SEO and make it easier for Google to match your pages to what people are really searching for.
#506 Stacy Sherman
Stacy Sherman believes your brand is the sum total of experiences a customer has with your firm and how well those experiences full your brand promise
#505 Why you need an SSL
Are yoiu protecting your website with an SSL? You should be!
#504 Judgment vs Curiosity
Ryan Stanley explains the differences between judgement and curiosity, how one approach leaves you stuck while the other helps you map a plan for improvement
#503 Meme This
Yes, memes are fun, but that doesn’t mean you should use them for your business.
#502 Working Remotely
Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.
#501 Advertising for Repeat Business
If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.