We’re a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry.
Respond to negative reviews with empathy and action.
So what do you do to continue a conversation with a prospect after the phone call ends?
Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces
To be good at improv, you need to be a good listener, the same is true in business.
A good content style guide will save production time
You don’t need every new tool or technology. The trick is to have a process to find what is best for you.
Don’t obsess about you open rate. There are better email metrics you can use to gauge your results.
In this latest Google update, they have said they are going to put even more emphasis on the quality of content on your website.
Sometimes external forces change, and your business needs to pivot in order to succeed.
You need to protect the marketing assets of your business.
Your sales may be growing, but you won’t be successful if you don’t manage your cash flow.
Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.
Guest Susan Trumpler shares tips on how to manage the role none of us prepared for. One of her first tips is to remember how people make decisions
Time to flip your sales funnel and target your messages to reach and connect with smaller groups who are already familiar with your brand.
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
The same tricks of retail marketing that I used to keep customers in my store, are useful in keeping people on your website.
Instagram is so much more than simple an app to share images of your favorite cocktail, flower or friend. It is a powerful business tool
Even if you are just starting out, you need to lay the foundation to build a business someone will want to buy, someday.
Use Google trends to find out which key words have grown in popularity and in which markets there is more interest in that particular term.
If you’re like me, you never have your best ideas when you’re sitting at your desk. It is always when you’re out walking or talking to someone or driving in your car.
You will go broke waiting for something to be perfect.
Every one needs to learn to tell the story which demonstrates what you do when you are at your best.
Social media is like a single’s bar. Your goal is to bring your date home
Tai Goodwin explains that a quiz is only the beginning. You need to provide real value to people who take your quiz with relevant follow up information.
Personal Marketing stars with understanding the demographics, behavior, and motivation of your customers and using that data to create marketing on every platform from social media and email to direct mail and one-to-one selling.
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy.
Marketing trends are cyclical. Right now there is a push to broader marketing tactics
Compelling landing pages require great content and great design.
In music you start with three notes. In marketing there are three elements that form the foundation of all your marketing